Doua Abou Alafia is a seasoned operations and strategy leader with a strong background in driving efficiency and growth for ecommerce brands. As Vice President of Operations, she partners with the brands powered by Nogin to optimize their operational frameworks, streamline ecommerce processes, and scale their businesses effectively.

Before stepping into this role, Doua served as Senior Director of Strategic Operations, where she played a critical role in refining workflows and aligning cross-functional teams to support brand success in the fast-moving world of ecommerce.

Prior to joining Nogin, Doua spent over six years at Deloitte, progressing from Consultant to Manager. During this time, she specialized in operational strategy, process optimization, and business transformation, working with a diverse range of clients to implement scalable solutions.

Doua holds a Bachelor’s degree in Economics and Mathematics from Columbia University, Barnard College. Her expertise in ecommerce operations, combined with a data-driven and results-oriented approach, enables her to help brands navigate complex challenges and achieve sustainable growth.