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E-commerce has evolved into a cornerstone of the global economy, causing particular disruption in the retail sector over the past few years. The rise of e-commerce has heightened the importance of effective e-commerce infrastructure and the need to address profitability challenges. To navigate these challenges, businesses can benefit from implementing an optimized customer journey, which ensures that every interaction with the customer is streamlined for better results. Just as retailers have adapted to the changing environment and ever-evolving competition, so have the e-commerce infrastructure and tools adapted to support these retailers.
AI Personalization Examples
Artificial Intelligence (AI) is revolutionizing personalization across various industries, particularly in e-commerce. By leveraging AI, companies can analyze extensive customer data to create tailored shopping experiences that meet individual preferences and behaviors. For instance, AI-driven recommendation engines suggest products based on a customer’s past purchases and browsing history, enhancing customer satisfaction and boosting sales. Incorporating a comprehensive social media strategy for e-commerce brands can further enhance personalized marketing efforts. AI also aids in dynamic pricing, personalized marketing, and customer service automation, providing a seamless and engaging shopping journey.
To explore more about how AI personalization is revolutionizing e-commerce, check out examples of ai personalization ecommerce that personalize the shopping experience. For businesses aiming to enhance their digital strategies, integrating positive review generation can complement AI efforts, creating a feedback loop that continuously improves the customer experience.
Deborah Weinswig, CEO and Founder of Coresight Research, was joined by Jan-Christopher Nugent, CEO at Nogin, to discuss how online retail players can increase their profitability by adopting e-commerce infrastructures that prioritizes flexibility, scale and innovation. Coresight Research will present analysis of proprietary survey data to understand the perspectives and action plans of US retailers as they relate to e-commerce infrastructure.
During the discussion, Deborah and Jan answer the following key questions:
- How has e-commerce infrastructure evolved over time to satisfy changing consumer and retailer needs?
- What profitability challenges do retailers face?
- How do headless e-commerce solutions compare with legacy software systems?
- How can headless commerce impact e-commerce profitability?
