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Nogin Commerce Rebrands and Merges Branded Online, Onestop Commerce, and Zther interactive


Branded Online, the leading end-to-end intelligent commerce technology, and software as a solution platform has officially rebranded to Nogin. One of the core principles of Nogin’s leadership team has always been to invest in technology to deliver the best platform and solutions for their valued clients and leading brands as a whole. The needs of many businesses are too complex for low-cost SAAS ecommerce platforms and require more flexibility and economic viability than provided by common enterprise solutions. The leadership at Branded Online felt the change to Nogin reflected the increased investment in their philosophy and approach: a more intelligent way to manage and deliver online commerce. 

Nogin was originally founded as Branded Online in 2010 with a mission to help established brands compete with big online retail by leveraging best-in-breed technology, people, and processes to drive exponential growth for their partners. Their comprehensive platform allows brands to leverage advanced data analytics to grow their brand and sales. Partners have utilized Nogin’s suite of services, including brand strategy, creative services, development, logistics, performance marketing, and site operations to enable them to focus on their brand while Nogin manages their entire digital operation. 

As the leadership team at Nogin’s vision has grown, their technology and customer insights have immensely accelerated. They have merged into the premier intelligent commerce platform and partnered with brand powerhouses such as Bebe, Honeywell, Hurley, Lululemon, True Religion, Yeezy, and countless others, helping their portfolio of brands achieve over $1 billion in topline revenue. Nogin elevates ecommerce for brands who need superior technology and services to conquer the next frontier of online commerce for fashion, CPG, beauty, health, and wellness brands. 

Nogin and its team have a history of transforming the online retail landscape. They have built the platforms and technology that ran ecommerce for companies like Samsung and Microsoft while at and Digital River. After a decade of exponential growth, successful partnerships, and the acquisitions of legacy leaders OneStop Commerce and Zther Interactive, Nogin is happy to announce a new identity to reflect the exciting additions in their technology and services. Nogin will continue to provide the nimbleness of an online storefront powered by advanced AI and a platform built for enterprise-scale, including rolling out advanced capabilities and launching new products in 2021. 

About Nogin

Since 2010, Nogin has provided enterprise-level solutions and technology to some of the biggest brands in Fashion, CPG, Beauty, Health and Wellness verticals, including Honeywell, Hurley, Bebe, Lululemon, True Religion, and Yeezy. Nogin has helped brands demystify ecommerce by assisting them in navigating the complex online retail environment to compete with big retail and take brands to their next ecommerce frontier. 

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Jack Scullin, Content Marketing Manager

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