Spyder Teams with Branded Online to Bolster Cross-Channel Operations, Fuel Overall Revenue Growth
Leading Performance Apparel Brand Reports Increase in Customer Leads
LOS ANGELES – Feb. 14, 2019 – Branded Online, a full-spectrum e-commerce partner and leading provider of customized, end-to-end digital commerce solutions for retail brands, today unveiled its partnership with Spyder, the world’s most recognizable and trusted performance apparel brand. In less than three weeks, the companies successfully rolled out the new, comprehensive digital commerce channel on Branded Online’s next-generation Encore platform.
Branded Online offers a unique set of services and technology solutions that enables Spyder to easily and effectively manage commerce across all channels and to intelligently utilize data to offer the polished, curated experiences their customers desire.
Spyder selected Branded Online based on the company’s deep roots in digital commerce and proven track record of leveraging technology to enable brands to consistently outpace the industry-standard e-commerce growth rate. Spyder’s new commerce platform features full electronic data interchange (EDI) integration, a single catalog to serve both wholesale and retail orders, and simplified management of marketing and data analytics across all channels.
“Today’s retail environment is changing rapidly and becoming more complex; to remain relevant and profitable, brands must be nimble and evolve their cross-channel operations to accommodate a wide array of new customer and partner requirements,” said Jan Nugent, CEO of Branded Online. “We are thrilled with the results already achieved since the launch of Spyder’s new platform – a 62 percent increase in orders and overall reduction of operational costs – both of which position the brand strongly for continued growth and enable the team to focus on what they do best, crafting iconic, elevated performance apparel that customers around the globe love.”
In addition to building and managing Spyder’s digital commerce platform, Branded Online is handling the company’s order processing, product photography, warehousing and fulfillment, email and retention marketing, and related promotional campaigns, all supported with its world-class customer care.