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Branded Online New Client Announcement: Hurley

Branded Online Set to Deliver Comprehensive E-Commerce and Omnichannel Retail Solutions for Legendary Lifestyle Brand, Hurley

Nation’s Leading Provider of Global E-commerce Solutions to Apparel, Beauty and Fashion Brands Positioned to Deliver Enhanced Customer Experience 


LOS ANGELES – Nov. 14, 2019 Branded Online, a full-spectrum e-commerce partner and leading provider of end-to-end digital commerce solutions, today announced it has signed an agreement with Bluestar Alliance, LLC, to be the e-commerce operator and omnichannel retail solution for its newly acquired brand, Hurley. As part of the relationship, Branded Online will re-launch, integrating new tech tools and an optimized logistics plan to ensure a consistent consumer experience across all channels.

“We could not be more excited to help Hurley – a local legend and one of the world’s most innovative brands – expand its reach to new customers across the globe,” said Jan-Christopher Nugent, CEO of Branded Online. “Our advanced technology and deep omnichannel experience are ideally suited to help Hurley scale and evolve its brand.”

The Branded Online team will soon introduce a new look for Hurley’s direct-to-consumer online store, featuring creative design to increase conversions and enhance the overall experience. Utilizing its advanced technology to optimize product offerings, promotional messaging and prospective customer targeting, Branded Online will create a more cohesive and engaging customer journey from discovery to delivery.

Additionally, Branded Online will provide a range of premium services and technologies for  Hurley, including warehouse management, inventory control, order fulfillment, returns management, and call center operations.

Bluestar Alliance and Branded Online have a long history of partnering to launch and build highly-successful, enterprise-class apparel brands online.  Branded Online is thrilled to help grow the Hurley brand to its fullest potential.

For more information about Branded Online, visit

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